The psychology behind the new palette: the neutral edit

For spring, we welcome 12 strikingly individual new colours to our range of eco-friendly, water-based paints that are all made here in England. In the coming weeks, you’ll get to read all about how to use them in your home and how to create palettes with our latest shades, but for now, the two words on everybody’s lips are ‘colour psychology’. Colour affects, in a massive way, what your home feels like to live in. Not only that, it can swing your own mood. It can make you feel a million times more relaxed when you’ve had a chaotic day, it can wake you up when you’re feeling flat, and it can make a good mood even brighter. Here, we share with you a snapshot of the psychology behind the first six of our just-launched hues to help you find out which might work best in your own environment, starting with our newest neutrals.

Araucana Shell: this lime-tinted white has lots of links with pure white colour psychology – it’s going to give your room a sense of purity and clarity. But because it has a warm, yellow-toned base, it has more of an uplifting effect and dispels any of those sterile and cold associations that tend to come with white. Expect, a feeling of serenity, but also engagement and conversation.

Araucana Shell

Celadon’s Robe: melding hints of grey, taupe, green and cream, Celadon’s Robe’s make-up sounds complex and yet it’s such an easygoing neutral. It’s a colour to use if you want your room to be understated and relaxed. It’s not going to send anybody off to sleep, but it does make people feel instantly at ease and untroubled. It’s a good one for studies and more formal sitting rooms because it encourages quiet contemplation. Or, bring it into a busier space like the kitchen to mellow the mood.

Celadons Robe

Jeane: this stunning mid-blue has a vein of soft grey running through. Put them together and you’ll still feel all of blue’s stirring emotional qualities. It’s undeniably soothing, but more than anything, blue actually gets your brain going. Paint with Jeane and your room will carry an air of intellect that makes everyone in it want to communicate and interact. If you’re going to put it in the bedroom, use it behind your headboard, because when you walk into the room, it helps it to become more of a social place, but when you get into bed, it’s out of sight so you can switch off easily.


Masilla: very similar on the psychological front as Celadon’s Robe, Masilla is one for making everyone feel at ease. Here’s the difference though: Masilla’s got more brown undertones, and that makes a room feel like a cocoon because of its links with nature. This one’s not going to stimulate the senses, so think of it more for quieter rooms like bedrooms where it will make you feel safe and sound.


Morchella: don’t go thinking that every neutral’s going to have the same effect on ambience. They’re all capable of tranquility, but to different degrees. With Morchella, you’ve got more of an orange-yellow base, and that triggers part of your brain to hone in on the feeling of comfort. So, although Morchella might trick you into thinking it’s a cool colour, it’s not; it actually will have you wanting to settle in for the evening. Paint living rooms and snugs with it, and bathrooms with a tub in them, to maximise the cosy, secure feeling it evokes.


Névé: if you want to use a cleaner white than Araucana Shell to create an atmosphere that’s more alert and sophisticated, try the chalky-toned Névé. The effect that it has on mood is an interesting one. Because it’s a trifle cold, it’s a colour that can invite you to feel quite private. It’s not a hue to build warmth and openness, but that isn’t necessarily a bad thing. Névé will make parts of your home feel more secluded and personal. An ensuite, for example, is a perfect place to use Névé.




Coming very soon – the psychology behind the second six: the colour edit

Published at: 09-06-2019