Named after the quintessentially English Springtime bloom. Primula veris, often found growing in meadows, coastal dunes and along Seaside clifftops. Once a highly valued ingredient in apothecary.
A tough and washable paint with a low sheen, which acts as it's own undercoat. For use on interior woodwork and walls, particularly in areas which need to be readily cleaned, such as kitchens and bathrooms. Can be used externally on suitably primed woodwork.