Fired Earth curates beautiful, timeless products that are designed and made to last a lifetime. Our unique network of welcoming and inspirational showrooms and designers across the UK offers customers tailored expertise to help them create the home they will always love coming back to.

For more than 40 years Fired Earth has been sourcing inspiring product from around the world. Back in 1983 the company began selling terracotta floor tiles and it has grown from its humble beginnings on an Oxfordshire farm to having over 30 showrooms in London and across the country.

The Fired Earth philosophy is simple: to offer beautiful, authentic products made from quality materials. Where possible, these are handmade and are often produced close to home, or sourced from specialist makers and quarries from around the world. An authority on colour and pattern, the brand’s designs and shades are often imitated, but never rivalled, and it has collaborated with leading designers on unique collections.

Informed by the past and drawing on heritage and artisan crafts, the team at Fired Earth curates products that will continue to inspire in the future.

Fired Earth embraces innovation, ensuring that it’s collections evolve to reflect the way we live.

At Fired Earth, we believe that thoughtful design makes life that little bit better - bringing beauty, comfort, and character into the spaces we call home.

Fired Earth offers a unique Design Service, where the knowledgeable team helps its customers to create homes they love coming back to, through its considered collection of tiles, paints and bathrooms.

Fired Earth’s design DNA is rooted in a deep appreciation for craftsmanship, authenticity, and timeless style. Drawing inspiration from global traditions and artisanal techniques, the brand combines rich textures, earthy tones, and considered detailing to create interiors that feel both grounded and elevated.

Every collection reflects a respect for natural materials and a passion for storytelling through design—whether it’s a hand-glazed tile or a classic paint shade. Fired Earth embraces the beauty of imperfection, celebrating pieces with character, patina, and a sense of place. Alongside tiles and paint, Fired Earth also offers a carefully curated range of bathrooms, bringing the brand’s signature aesthetic into one of the most personal spaces in the home.

Curating beautiful, timeless products that are designed and made to last a lifetime is at the heart of everything we do.

Fired Earth’s designer collaborations bring together some of the most respected names in interiors, each offering a distinct perspective while sharing our passion for quality, unique charm, and timeless design.

From Neisha Crosland’s signature geometrics to Nina Campbell’s classic elegance, these partnerships allow us to explore pattern, colour, and form in fresh yet enduring ways. Collaborations with Designers Guild bring vibrant, layered palettes to life, while Kelly Hoppen’s sleek, understated style introduces a sense of calm sophistication. Each collection is rooted in a deep understanding of materiality and space, with every design thoughtfully created to complement the Fired Earth aesthetic.

Working with like-minded designers and brands such as Bert & May—renowned for their reclaimed charm and raw, tactile finishes—enables us to push creative boundaries while staying true to our design values. These collaborations bring a curated edge to our core offering. Whether it’s a bold statement floor, a quietly luxurious bathroom scheme, or a perfectly balanced colour story, our designer partnerships help our customers create spaces that feel personal and full of soul.

Fired Earth’s partnerships with leading brands like Westex, Wax Lyrical, and M&S allow us to offer a carefully curated selection of high-quality products that complement our design philosophy. These partnerships unite a mutual dedication to quality craftsmanship, purposeful design, and refined style.

Whether it’s the luxurious carpets from Westex, the exceptional scents from Wax Lyrical, or the trusted home accessories from M&S, each partnership enhances the Fired Earth experience, offering customers a seamless blend of aesthetics and practicality for their homes.

Through these collaborations, we create well-rounded, cohesive spaces that reflect a timeless sense of style and quality. Our partners share our passion for detail, authenticity, and design integrity, ensuring that every product we offer—whether it’s a carpet, fragrance, or home accessory— works in harmony with our tiles, paints, and bathrooms to elevate every corner of the home.