Security and Privacy


  • security and privacy policy

    This Privacy Policy is effective from 12.04.2019

  • Fired Earth Limited is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation. Fired Earth is committed to protecting and respecting your privacy, and has published this policy to help you understand how and why we collect information from you, to whom such information is disclosed and what your rights are. If we make changes to this policy we will notify you by updating this statement on our website. You can access our website home pages and browse our website without disclosing your personal data. However, when you register with us in order to place an order, or request brochures or other information, you may be asked to provide certain information about yourself.

    When you register with us, go all or part-­way through the process of placing an order, or request information, you will be asked to provide certain information such as your name, address, details of your credit card (only if you are placing an order and paying by credit card and only for the purpose of passing this to a payment processing merchant -­ we do not retain your credit card details), telephone number and email address so that we can process and fulfil your information request or order, notify you of your order status and inform you of special offers and promotions.

    We use the information that we collect about you to:
    • Process your order. • Manage your account. • Administer this website.
    • Monitor customer traffic patterns and site usage to help us develop and improve the design and layout of the site.
    • Notify you about enhancements to our services, such as changes to the website, new services and special offers that may be of interest. We may contact you by mail, telephone or email.
    • Contact you by email via a third-party service provider in the event that you partly complete an order online but then decide not to complete the ordering process.
    • Allow you to participate in any interactive features of our service, when you choose so to do.

    Where you have given consent, we may send you information about new products, special offers, promotions, events, competitions and news stories.
    If you decide you do not want us to contact you, you can request that we stop using your personal data for marketing and promotional purposes by writing to the Data Protection Manager at Head Office or by emailing Fired Earth at [email protected], using the subject “Security and Privacy Enquiry”.
    Please note that although we will act quickly, you may continue to receive mailings which are already on their way to you for a short time while your request is being dealt with.

    During the fulfilment of your order, the processing of your payment details or the provision of support services, we may be required to send your data to trusted third parties outside of the European Economic Area (EEA). We provide only the information they need to perform their specific services. Data transferred for this purpose is covered by a contract between Fired Earth and these businesses that safeguards your personal data. Other than this we will not transfer personal data to countries outside the EEA without prior notification.

    We secure access to all transactional areas of our website using ‘https’ technology. Access to your personal data is password--‐protected, and any payment transactions will be encrypted using SSL technology. Transfer of data to trusted third--‐parties is done using secure ‘https’ websites or ‘sftp’ technology.

    We do not disclose your personal information to third parties for their direct marketing purposes. We will only disclose data directly relevant and necessary to accomplish the purposes specified. We may disclose your personal information to authorised third party service providers who help us to provide our services such as:
    • Payment providers to facilitate purchases
    • Fulfilment providers to facilitate order management, packaging and delivery
    • Marketing and advertising providers in order to personalise your experience where you consent
    Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims, to protect Fired Earth rights, property and the safety of our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
    We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
    We do not give permission to our third-party service providers to use your personal data for their own needs and only allow them to process your personal data for specified purposes as instructed by Fired Earth. 

    We may collect information about your computer, including where available your IP address, operating system, browser type, version and the website that you visited prior to this site, for system administration. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
    For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:
    • To estimate our audience size and usage pattern;
    • To store information about your preferences, and so allow us to customise our site according to your individual interests;
    • To speed up your searches;
    • To recognise you when you return to our site.
    We use a number of different cookies to track different services. These are outlined below. If you would like to know about cookies and how to control them visit here for guidelines – 

  • Session Cookies:
    These are cookies that we use to remember your log in details and what you've added to your basket. These are necessary to ensure the website functions correctly and that you can make purchases. More information can be found at­cookies-­used-­for.html 

  • Performance Tracking Cookies:
    • Google Analytics -­ This cookie is used to track visits and orders placed. It also helps us attribute traffic and sales to third party advertising. This cookie is triggered upon arriving on Fired Earth. More info:
    • Google Adwords -­ AdWords Tracking Code is used to track visits and orders placed from advertising on Googles search and display network. This cookie is triggered when a user visits and makes purchases via Googles sponsored ads and is triggered on the confirmation page. More info: 
    • We use AdRoll to serve ads for retargeting and advertising. To view more information about how your personal data is used, click the following link:

  • Social:
    These are cookies which trigger to allow you to share pages and products via social Networks:
    • Facebook. More info:
    • info:
    You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.
    Our online ordering system uses a cookie to record a unique reference on your computer so that we can keep track of your order as you use the system. This cookie, which is saved to your system, is only valid for a single visit and each new visit will result in a new cookie overwriting any that were generated on previous visits to our site. If your internet browser is set to reject cookies or if your network firewall won't allow them then unfortunately you will not be able to use any online shopping areas of our websites (, and Please refer to your internet browser help file to see how to enable cookies on your computer. 

  • Your rights
    The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.
    The GDPR provides you with the following rights:
    The right of access
    Your right to obtain confirmation as to whether or not personal data are being processed, and, where that is the case, access to the personal data along with details regarding the nature of processing.
    The right of rectification
    Your right to obtain the rectification of inaccurate personal data.
    The right of portability
    Your right to receive the personal data concerning provided to us, in a structured, commonly used and machine-readable format.
    The right to be forgotten
    Your right to erase your personal data.
    The right to restrict processing
    your right for your data to be effectively ‘frozen’; stored and not further processed.
    The right to object
    Your right to object to how your personal data is processed including your right to object to our profiling of you as outlined in this privacy policy. You can exercise the right at any time by contacting us on +44 (0)1295 812088, or writing to the Data Protection Manager at Head Office or by emailing Fired Earth at [email protected], using the subject “Security and Privacy Enquiry”. Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. 

  • MONITORING COMMUNICATIONS As part of our efforts to make further improvements to the service we provide to our customers, telephone calls to and from us may be recorded or monitored and used for training purposes. To protect the operation of our computer systems we monitor incoming and outgoing email. 

  • CONTACT US If you have any questions relating to this policy or the use by us of personal data please write to the Data Protection Manager at Head Office or email [email protected], quoting Security and Privacy Enquiry. 

  • CHANGES TO THE SECURITY AND PRIVACY POLICY We keep our Security and Privacy Policy under regular review and we will place any updates in this webpage. This privacy policy was last updated on 12 April 2019 

  • HEAD OFFICE CONTACT DETAILS Data Protection Manager Fired Earth, 3 Twyford Mill, Oxford Road, Adderbury Oxfordshire OX17 3SX.